Field Notes
Notes on fractional leadership, what it really costs, and how to tell an operator from an agency in a good suit.
You’ve already hired the agency. They sold senior strategy. You got a junior account manager, three handoffs, a monthly report, and an invoice that appears to have been written by a very confident…
Read the noteA full-time CMO is not a $200,000 decision. That is the salary. The real first-year cost includes the recruiter, benefits, payroll taxes, equity, bonus, onboarding, and the months spent waiting for…
Read the noteBuild the department before you buy the payroll. Start with a two-week diagnostic.
