A fractional marketing department · Dallas–Fort Worth
Marketing leadership, strategy, execution, and the events everyone else is afraid of. Installed in 90 days. Run for as long as you want. Yours forever after.
Every engagement is a product with a number on it. You will always know exactly what you're buying, what it costs, and what exists in your company when it's done.
A full audit of your marketing function: positioning, pipeline, stack, content, events, team. You get a scored gap analysis and a prioritized 90-day blueprint. 100% of the fee credits toward The Stand-Up if you move within 30 days.
A complete marketing department, installed. Positioning and messaging, your CRM built and firing, a content engine, a sales enablement library, a campaign calendar, a KPI dashboard, and the Owner's Manual documenting all of it. Not a strategy deck. The machine.
Ongoing fractional leadership for the department we built together. Three tiers, below. You can't buy maintenance on a machine I didn't build, which is exactly why it works.
Your conference, launch, or trade show, directed end to end by someone who has produced roughly a thousand live events. Ask any other fractional CMO to run your annual event. Watch them reach for a vendor list.
The full rebrand, down to the studs: strategy, identity, and the entire working asset library, then a formal turnover to your team with guidelines, training, and 30 days of on-call support. Agencies deliver files. This delivers a department that knows how to use them.
Every tier is the same executive. The difference is how much of the week belongs to you.
For departments that run and need a steady hand on them.
For departments that need the executive in the work, not above it.
Your marketing calendar, built around the moment that matters most.
Your leadership team, one whiteboard, and a complete quarterly marketing plan by dinner.
Two calls a month plus async access. A marketing brain on speed dial for companies not ready for more.
Ready for a full-time hire? I write the role, screen, interview, and onboard them against your Owner's Manual.
An agency or fractional proposal on your desk, torn down line by line before you sign it.
Four promises, printed in every proposal, enforceable by you.
The Stand-Up proposal lists exactly what exists in your company on day 91. If it's not all there, I work free until it is.
Everything I build is documented and handed over. Playbooks, templates, processes, passwords. If I disappear tomorrow, your marketing doesn't.
The person you meet in the sales conversation is the person who does the work. There is no bench of juniors. There is no bench at all.
On event day, I am physically in the building. Nothing that matters gets directed over Zoom.
Eight people put their names on statements about the work, in public, where you can check. Under oath, they would read the same.
“She delivers lasting business impact. She sets high expectations, inspires those around her, and consistently delivers results that exceed them.”
Ron · Channel Strategy Partner
“She doesn’t just execute. She elevates.”
Mike · Web Developer & Build Partner
“She develops thoughtful marketing strategies that help businesses stand out... constantly thinking outside the box while keeping business goals front and center.”
Alison · The Event Lounge
“Whether it’s a fresh concept, a rough idea, or a passing thought, Jodi can shape it into something tangible: messaging that lands, materials that move people, and strategies that bring everything together.”
Steve · Owner, Fractional Client
“In just four months, with virtually no brand awareness, limited budget, and minimal resources... six new MSP partners while engaging more than 50 technology executives, including CIOs, CISOs, CTOs, and VPs.”
Ron · Channel Strategy Partner, on a build from a standing start
“She developed plans for the pre-event promotional approach, booth design and messaging, lead capture system, and post-event follow-up protocols... Jodi took ownership.”
Fernando · CEO, Singular Security
“Takes charge and seizes the initiative to get things done with little to no oversight.”
Andrew · Partner
“She shows up, she follows through, and she makes the experience better for everyone around her. Teams are stronger and, honestly, happier with her on them.”
Jonathan · Former Colleague
“I’ve seen her transform the branding and marketing of several companies in ways that make them competitive and relevant.”
O.G. · The Event Lounge
“Jodi is lightning in a bottle.”
Andrew · Partner
"You need marketing help but can't afford a CMO? Talk to So Fractional."
That's the whole referral. The name does the explaining, the guarantees do the convincing, and the work does the keeping. Fifteen years of live events taught us one thing worth printing: there are no second takes, so build it right the first time.
Fifteen years of live events taught her the only lesson that matters: there are no second takes. Roughly a thousand productions, hundreds of them destination, every one of them a live broadcast with no edit button. When you have steadied that many rooms at the moment everything wants to go sideways, a quarterly pipeline review does not raise your heart rate.
Then she did the thing most fractional CMOs only put on slides: walked into a NASDAQ-listed cybersecurity company as a marketing department of one and built the entire function from a standing start. Positioning, systems, content, enablement, events, brand governance. Built, documented, running. That build is the blueprint for The Stand-Up, which means you are not buying a theory. You are buying the second, faster, cleaner run of something she has already done under a public company's spotlight.
The work speaks first, on purpose. The name, since your referral already told you anyway, is Jodi. Read the build: Case Study Nº0, Rent versus own.
Start with the Diagnostic. Two weeks, one blueprint, and a number you can hold me to.
Fractionally yours, Jodi