The Fit Check | So Fractional

Section one, you

1/5 · YOU

First things first.

Who am I talking to, and can you actually pull the trigger?

Your name

Your company

Phone (optional, for texters)

Your seat at the table

I own the placeFounder, owner, CEO

I run the placePresident, COO, GM

Scouting for the bossNo shame, someone has to

Section two, your marketing reality

2/5 · YOUR MARKETING REALITY

Who's doing your marketing right now?

Be honest. Every one of these answers walks through my door weekly.

Nobody. It's me at 11pm.The founder is the marketing department

One overwhelmed humanThey're great. They're drowning.

A small team, no leaderHands, but no head

An agency we side-eyeThe invoices are confident. The results aren't.

Freelancer patchworkA designer here, a ghostwriter there

A real team, needs leadershipGood people waiting on a plan

Section three, the problems

3/5 · THE PROBLEMS

What's actually broken?

Check everything that stings. This is a judgment-free zone with excellent judgment.

The pipeline is a rumorLeads show up by accident, if at all

Random acts of marketingPosting, boosting, hoping. No plan.

The brand embarrasses usThe logo, the site, the deck. All of it.

An event is keeping us up at nightConference, launch, trade show, gala

Sales has nothing to sendNo deck, no one-pagers, no ammo

We got burned by an agencyStill a little mad about it, honestly

Nobody measures anythingMarketing spend goes in, mystery comes out

Honestly? All of itRespect. That's a Stand-Up.

Say it plain (the problem in your own words, one or two sentences)

Section four, the stakes

4/5 · THE STAKES

Let's size this up.

Numbers help me help you. Nobody sees these but me.

Annual revenue, roughly

Under $2MScrappy season

$2M–$10MThe sweet spot

$10M–$50MAlso the sweet spot

$50M+Let's talk

Prefer not to sayMysterious. Fine.

When do you need this fixed?

YesterdayRush pricing exists for a reason

This quarterThe right answer

This yearPlanning ahead. Refreshing.

Just scoutingThe Bench was built for you

Is there a flagship event in your world?

Yes, and it's soonDeep breath. I've got you.

Yes, eventuallyAnnual conference, launch, the works

Not an events companyWe'll find your moment anyway

You've seen the pricing. Where's your comfort zone?

Bench territoryAdvisory-level, around $1,500/mo

Retainer range$4,500 to $11,000/mo for real leadership

Build budgetThe Stand-Up or bigger. Do it right.

Depends what I getFair. That's what the call is for.

Section five, the vibe

5/5 · THE VIBE

Last two. Make them count.

Twelve months from now, what does winning look like?

How'd you find me?

Anything else I should know?

Goes straight to a human. The same human who does the work.
No newsletter ambush. No drip campaign. No junior associate.

Received. Doing the math.

If the numbers work, you'll hear back within two business days. If they don't, you'll still hear back, with a straight answer and probably a referral. Either way: a reply, from the actual human.